The whole idea of a storage company making a video that reaches "viral status" is very interesting to me since I like making videos and I work for a storage company. There are several problems with making a viral storage video including the relative size of the storage community, which is not large enough to generate large numbers of viewers and then there is the matter that competitors tend to not promote each others work very much, which creates a dampening effect on the whole word of mouth thing that I have associated with viral media.
So, I get the idea of trying to promote a video, because you need a big lift beyond the industry to do it and you need to take advantage of the dynamics of the online video world.
If you follow this link and read it, you'll get an idea of how corporation can make viral videos. But not all viral videos are corporate - there are some that make it on creativity, execution and timing. Although its against very steep odds, a non-corporate video video can succeed if its interesting and compelling enough for people to want to share it with others. Being outrageous helps a lot. The question remains - if most viral videos result from corporate marketing programs, what does that say about the definition of viral - is it only the most numbers of viewers, or is it something else?
As far as I can tell, the most "viral" video produced in the storage industry was probably the Hitler social media video, which quietly made the rounds last summer and now has over 18,000 views. To me, this seems like the right amount of views to qualify for virality in the storage industry. I'm fairly certain that no company was promoting it with a marketing campaign - although there were many industry employees that passed the link through email. As far as I know, the producer of the video is a mystery (at least to me) and I don't think it was done to achieve any business goal.
I've made a few videos that had nothing to do with storage that were simply attempts at being funny. They were fairly well received, but were not promoted by marketing and have not generated nearly the same number of views as the "corporate viral" videos or the Hitler video have. Admittedly, I get a little jealous when I see somebody else's corporate production reaching getting a lot of hits, but I know what to expect without a campaign.
But it's also giving me the opportunity to re-post what I think was my best and funniest video - a video cartoon that I made the day that Oracle announced that it was going to acquire Sun. One question, - neglecting the numbers and the promotion necessary to generate "viral status", does this video have viral qualities? Why or why not?