StorageRap

Introducing The Clandestine Airplane Cinema and good things happening at SNIA

SNW in Dallas was very educational and fun - an excellent show and there are some informative Infosmack interviews in the works that people might want to check out. 

You might also want to go directly to SNIA site to catch up on the latest developments in the Cloud Storage Initiative (CSI)  and their Green Storage Initiative (GSI). 

The Cloud Storage Initiative is developing the means to create and transfer metadata for data stored in the cloud.  This is a huge deal because it promises to alleviate one of the largest concerns about cloud storage, which is portability of data among different cloud storage service and IAAS providers.

The Green Storage Initiative introduced a new power efficiency program called SNIA Emerald, which is providing power consumption measurements for storage. There are many challenges involved with this sort of work and I give the folks working on this at SNIA a lot of credit for making progress through such a thorny topic.  SNIA Emerald is an excellent example of how SNIA is providing leadership for the entire storage industry.

Working Socially in Barcelona and the future of EVA

(Gaudi's La Pedrera , in Barcelona)

There was an HP marketing event in Barcelona last week for European, Middle Eastern and African journalists, analysts and social media people. I was invited to attend and met a lot of people I hadn't met before - both from within HP as well as people from the storage blogosphere.  The event was not exclusive to storage, but covered servers and networking products too - and emphasized HP's vision for doing more work with fewer products, which is the underlying philosophy of HP's Converged Infrastructure (CI).

The social media attendees were given front row seating during the product presentations.  I'm sure it seemed a bit odd to the presenters that the first two rows of attendees were often heads-down engaged with the Twittersphere, but that's certainly indicative of the way social technologies are changing marketing. I give the HP marketing team a lot of credit for putting social media front and center during these sessions. 

The social media people assembled there included influential bloggers;  Ilja Coolen, Alessandro Perilli, Chris Evans, Greg Knieriemen, Paul Miller, Chris Mellor (yes, Chris Mellor from The Register, who spans both traditional journalism and social media), and HP insiders; Tom Augenthaler, Kristie Popp,  Chris Purcell, Andy Bryant, Lee Johns and Calvin Zito. The group dynamic was terrific - a lot of energetic conversations and humor.

Barcelona is known for its fine restaurants - each of them better than the last - and we certainly ate well. My recommendation is a small restaurant called El Clandestino. Andy Bryant found it on Google and although it perplexed our taxi drivers by being on an almost invisible street on the maps, it was worth the effort.

One of the big questions people had before this event was what would happen to HP's EVA product line after the 3PAR acquisition. The video below, taken at Montjuic on my way out of town (more on that later) discusses that topic.

The Cloud Storage Talk Show

InfoSmack podcasters Greg Knieriemen and Yours Truly interview Greg Kleiman (Netapp), Eran Farajun (Asigra), Brad Rooke (JumpPoint) and Daniel MIlburn (Consonus) about the current status of Cloud storage, the impact CDMI will have and get their thoughts on how they think this industry will evolve over the next several years. Recorded at SNW 2010 in Orlando.

The show has 3 parts:  1) intro,early stage apps, backup;  2) CDMI;  3) a look into the future and the competitive landscape in cloud storage services.

Big days at SNW

Greg Knieriemen and I covered SNW as the Storage Monkeys/Infosmack team yesterday and will be repeating the act again today.  There is a huge amount of stuff going on here and we are trying to give people a feeling for what the news is and how the event is going down. Videos are going up to the Infosmack Channel on YouTube.

There were two big highlights for me yesterday. The first was SNIA's announcement of CDMI - Cloud Data Management Interface, which has to be one of the most significant standards SNIA has ever produced - and the other was interviewing Lawrence Lessig after his keynote presentation yesterday.

Here's a video we made that has a cameo appearance from 3PAR's Karl Swartz:

Storage bloggers showcasing their talents!

OK, the talent show of the decade is on!  The League of Suspicious Avatars (LOSA) has been working behind the scenes to bring you the very best of the storage blogosphere, complete with an astounding panel of judges.  Remember to submit your comments about who you think shows the most talent!

Newest Infosmack podcast is online

***  Updated May 20, 2009 **  Infosmack podcasts are now available on iTunes here.  If you have iTunes installed on your computer, click the link to open the Infosmack page on iTunes.

Greg Knieriemen and I host a weekly podcast we call "Infosmack"  This week's Infosmack features John Webster from Illuminata, Inc and Storagezilla from EMC.

Infosmack covers a wide variety of data center topics, with a lot of talk about the storage world.  This week's show covers Cisco/EMC acquisition rumors, Oracle/Sun's potential, Netapp, Brocade, Twitter and the new Star Trek movie.  Click the player below to check out a few sound bytes from the show.  If you want to hear more, click the link above for this week's episode.

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