London-based Ultraspeed has succeeded in the managed hosting business 13 years by being smart, opportunistic and service-oriented. A lot has changed during that time, especially customer expectations for uptime and how much customers rely on their hosting providers to respond quickly when needed. Web sites that are lucky enough to "go viral" can be a disaster if the hosting company's infrastructure is unable to adjust rapidly enough to meet demand.
In March, Ultraspeed opened their second data center in Amsterdam implementing a modular infrastructure design including multi-tenant 3PAR storage, VMware, Extreme Networks switches and customized servers. The highlight of their Amsterdam site is the ability to offer bi-directional DR services between London and Amsterdam using 3PAR's Remote Copy software. Ultraspeed is a member of 3PAR's Cloud-Agile program.
In this interview, conducted in February 2010, Jordon Gross, CEO of Ultraspeed and Michael Shanks, CTO joined us for coffee near their offices and talked about their company's history, it's technology, the challenges they face and how they expect things to shape up in the years to come.