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January 22, 2010

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Adam Day

I really enjoyed the comments around gaps in the portfolio and trying to make products fit the need (which I included below).

I have many times had the pleasure of competing with EMC - and a common sales strategy is to change proposed products mid opportunity , usually to fit budget constraints or match alternate solutions, let alone caring for the customer's actual requirement.

I have to wonder why EMC would first recommend a V-MAX, if they feel that's what the need requires, and be able to switch so quickly to something else, along the lines of:

"Oh you can’t afford a V-MAX even at those discounts; well then Clarion will definitely be able to do it for you just as well."

Why do EMC need so many products when they all seem fulfill the customers every need so well.

Perhaps the majority of customers have similar issues and needs and can be addressed by a simplified portfolio - or am I stretching!

"Of course, if you're a vendor, and you have gaps in your portfolio, you try and steer the conversation away from what you don't have, and towards what you do have. I get that.

But sometimes that sort of thinking can put a customer at risk -- and that's where I start to rant."

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